There will be a “gap” in behaviour change services once our current programmes conclude that will need further discussion and consideration if Bexley is to target the most inactive adult residents in order to benefit from the most beneficial improvements in health outcomes.
The capacity of the local sector and voluntary services base to design behaviour change models and collaborate and co design with those most inactive is an area to be considered.
The council is undertaking further audit and assessments of its green infrastructure, including playing pitches, parks and open spaces, allotments, blue and green waterways and walkways and indoor sport and leisure facilities. This will help to show where there are existing supply and demand deficiencies in terms of our infrastructure and the potential impact of the population changes through the growth agenda, as outlined above.
We haven’t currently got
- Over-arching campaign
- Clear message on activity
- Comprehensive signposting
What we need to do is:
1. Focus resources on tackling inactivity
- Ensure physical activity in embedded into policy and pathways across all areas of Bexley
- Lead a ‘Call to arms’ to get people moving across the borough
- Support the continuing development of the model for population commissioning & social prescribing
- Prioritise those with health inequalities or high risk groups (i.e.: older people, those with a disability, those from lower social groups, women and girls, those with learning disabilities, long term health conditions or mental health issues, etc)
2. Invest time and resource in children and young people
- Build positive attitudes to sport and activity as the foundations of an active life, especially in a family setting
- Embed Physical activity across the school curriculum
- Support under 5’s to be more active and enjoy active play
3. Help those who are active now to carry on
- Ensure everyone is supported at all stages of behaviour change model
- Ensure we have resources to support keeping those people currently active, active as well
- Make sure that there continues to be a wide range of good quality sports and physical activities on offer to the whole community
4. Put customers at the heart of what we do
- Respond to how they organise their lives and helping the sector to be more welcoming and inclusive
- Ensure there is a whole systems approach to physical activity
- Continue to support and provide opportunities for people to volunteer in sport, building a strong volunteer network
5. Keep pace with the digital expectations of customers and residents
6. Work nationally where it makes sense to do so but develop stronger local collaboration to deliver a more joined-up experience of sport and activity for all
- Develop strong leaders across the whole community who will provide an advocacy role for physical activity.
- Ensure physical activity is embedded in all clinical pathways (treatment and prevention of health conditions)
- Ensure that physical activity has a key role in the growth agenda within Bexley, both to support and develop active travel opportunities and also make sure developments design ways for it to be easy for people to be active
7. Work with a wider range of partners
- Including the private sector, using our expertise as well as our investment to help others align their resources
- Ensure that across the borough there is a range of good quality opportunities – need to be affordable & accessible
- Ensure health professionals are informed and able to play a key role to play in providing physical activity interventions
- Build links with existing and developing community groups to co-design and deliver physical activity opportunities
8. Encourage innovation and share best practice
- Particularly through applying the principles and practical learning of behaviour
- Full use of the insight and research available at a local and national level to ensure that the best programmes, initiatives and focus is given to physical activity in Bexley.
- Ensure that physical activity continues to have a major role in the prevention agenda, providing strong evidence of the benefits of activity to the both the whole community and specific long term health conditions.